The webinar was an introduction to the IATA Radio Frequency Identification (RFID) priority, including RFID benefits, the IATA RFID roadmap and the IATA standard for RFID.

It covered why IATA decided to move forward with RFID as the best mechanism for airlines to adopt Resolution 753 on baggage tracking and for the industry to handle passengers’ expectations and cut back baggage mishandling, driven by the concern that the continuing use of barcode-only infrastructure presents a restriction to the anticipated baggage growth (which is expected to double) within the next decade.

In order to achieve the target of getting all baggage tags equipped with RFID inlays. IATA has launched a comprehensive roadmap that includes educating and raising awareness of RFID in the industry. AND aligning all key stakeholders involved and developing tools and materials to support the world roll out.

The webinar disclosed why RFID is the right answer at the right time for the industry, providing operational flexibility, ease of deployment and interoperability with different existing technologies as per the IATA standard on RFID.

Key Learning Points About RFID For Baggage Tracking:

  • Reasons why RFID became an IATA priority
  • IATA RFID activities/roadmap
  • IATA resources
  • IATA standards for baggage tracking and RFID
  • RFID benefits for the industry
  • Applications of RFID in baggage handling
  • RFID technology components: inlays, hardware, the infrastructure required.

Keynote Speakers

Andrew Price, Head, Global Baggage Operations, IATA

Andrew is responsible for baggage at IATA, writing the guides and rules that facilitate the world’s airlines work together and enable your bag to travel with you on your journey. Over the last twenty years, he has worked with airlines to cut back baggage mishandling, introduce tracking and, now, to introduce RFID. Although he has been at IATA a long time, he previously worked at British Airways and Siemens, once more in the aviation area. Andrew has degrees in Electrical and Electronic Engineering, Information Systems Engineering and an MBA from the open university.

Magali Collot, Project Manager, end to end Baggage, IATA

Magali manages the end-to-end baggage program for IATA, which covers industry RFID adoption. In her role, she works with airlines and alternative industry stakeholders involved in the baggage journey to drive baggage tracking implementation in the most effective and cost-efficient manner.

Prior to holding this position, she was Development Manager in the IATA passenger team and Manager of airport and ATC Charges.

Magali holds a B.A. in business.

Marine Sailhen-Brown, Project Manager, RFID, IATA

Marine manages the RFID project for IATA. In her role, she works with airlines, airports and other industry stakeholders to market the adoption of RFID for baggage. And raise the industry’s awareness and education and support RFID implementation.

Prior to joining IATA, Marine worked for the greater Toronto airport Authority where she was managing airline programs and services. before this position, Marine worked for airbus group and Bell helicopter in South-East Asia.

Marine holds a Master’s degree in international relations and a B.A. in political science and history.




%d bloggers like this: